Question: 3 ) Recently BITS Pilani has expanded its business operation to Mumbai. The Mumbai campus includes BITS School of Management, BITS Law School, and BITS

3)

Recently BITS Pilani has expanded its business operation to Mumbai. The Mumbai campus includes BITS School of Management, BITS Law School, and BITS School of Design. This is the new addition to the existing four campuses in Pilani, Goa, Hyderabad, and Dubai. Conduct a TOWS analysis to understand the expansion strategy of BITS Pilani. State atleast

2

points under

each block of TOWS.

[8

marks

]

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