Question: 3. Searching information via browsing at search engine become essential nowadays within the customer purchase decision process. What are the search sites doing to increase

3. Searching information via browsing at search engine become essential nowadays within the customer purchase decision process. What are the search sites doing to increase consumers' motivation and ability to process external information? Why customers have preference to choose a particular search engine when they do information search? (e.g. Goggle / video via YouTube/ restaurant via Open rice.) (50 marks)

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