Question: 3) Sometimes consumers do not buy primarily based on a product's functionality; associated with products can also drive purchase decisions. - Answer: images. - Many

3) Sometimes consumers do not buy primarily based

3) Sometimes consumers do not buy primarily based on a product's functionality; associated with products can also drive purchase decisions. - Answer: images. - Many students answered "perceived differences" which is directly related but not specific enough to show an understanding of the distinction between functionality (also referred to as performance) and images/imagery. So, please briefly explain the distinction between functionality/performance and imagery. Also explain why this distinction matters when considering whether and what perceived differences actually lead consumers to choose one brand over another

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