3. The GM (Works) has problems with manufacturing budgets, meeting cost reduction goals, and managing new product
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Question:
(a) Identify the central theme of the case and summarize it in just 50 words of your own.
(b) In the above situation, if you are asked to work as a management consultant (with reference to production management in the context) to show perspectives to the Board of Directors, what action plans would you suggest? (word limit 100)
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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