$3$ The Marketing Program: How Customer Relationships are Built

managers use this knowledge to create products and services for their various target markets. Different marketing mixes are then developed to serve the unique needs or the firm's target markets.

The goal of this activity is to demonstrate your understanding of how

value for two distinct car rental service segments. The first is the business traveler segment $($customers traveling primarily for business$),$ and the second is the leisure traveler segment

Roll over each item to read its description. Decide which marketing segment it reaches. Then drag it to the correct place in the chart.