The Marketing Program: How Customer Relationships are Built This activity is important because marketing managers must discover what prospective custoiners need and want. Marketing managers use this knowledge to create products and services for their various target markets. Different marketing mbres are then developed to serve the unique needs or the firm's target markets. The goal of this exercise is to demonstrate your understanding of how a marketing manager might use the marketing mix to create value for two distinct car rental service segments. The first is the business traveler segment customers traveling primartly for business), and the second is the leisure traveler segment customers traveling primarily for leisure or relaxation. Roll over each item to read its description. Decide which marketing mix element it represents and which segment it reaches. Then drag it to the correct place in the cha Saver Gold Club Park Access Airport Hubs Marketing Mix Element Business Traveler Segment Leisure Traveler Segment Premium Product Strategy Free Car Seat Price Strategy SUV/Minivan Promotion Strategy Luncury Cars Place Strategy Reset The Marketing Program: How Customer Relationships are Built This activity is important because marketing managers must discover what prospective custoiners need and want. Marketing managers use this knowledge to create products and services for their various target markets. Different marketing mbres are then developed to serve the unique needs or the firm's target markets. The goal of this exercise is to demonstrate your understanding of how a marketing manager might use the marketing mix to create value for two distinct car rental service segments. The first is the business traveler segment customers traveling primartly for business), and the second is the leisure traveler segment customers traveling primarily for leisure or relaxation. Roll over each item to read its description. Decide which marketing mix element it represents and which segment it reaches. Then drag it to the correct place in the cha Saver Gold Club Park Access Airport Hubs Marketing Mix Element Business Traveler Segment Leisure Traveler Segment Premium Product Strategy Free Car Seat Price Strategy SUV/Minivan Promotion Strategy Luncury Cars Place Strategy Reset