3- True or False a.Established less than ten years ago, Gymshark is now a global company valued at over 1 billion. Gymshark adopted influencer marketing early on in the companys life. By getting social media super users to promote their products, they reached a huge audience and built a community of athletes and ambassadors who continue to successfully engage customers with product-related content. Gymshark uses market research. They frequently reach out to customers who have either bought their clothes or engaged with their content. From there, they are able to use email surveys to gather data and research that directly inspires their products creation. They even share their research with their participating audience too, before giving them an inside look at upcoming products. Tactics like these are a fantastic cognitive learning example. *

- True

- False b. If a consumer signs up for a new phone plan from AT&T, that companys marketing department will know the purchasers name, email, and address. They may also know that people who purchase that particular plan have a high propensity to upgrade to DirecTV about six months later. With that knowledge, AT&T can serve a highly relevant ad to individual consumers at a controlled frequency across multiple devices and channels to drive a cross-sell conversion. This is an example of Addressable media. *

- True

- False c. Hyundai created an iPhone driving app that ran on the giant screen in Times Square in New York City. People could control the onscreen car with their phones. For this campaign, the promotional Goal of Hyundai is providing education. *

- True

- False