Question: 3. Under its Authorized Apple Reseller program, Apple has established relationships with independent retailers to sell Apple products. These retailers are located in major metropolitan

3. Under its Authorized Apple Reseller program, Apple has established relationships with independent retailers to sell Apple products. These retailers are located in major metropolitan markets. If you were to purchase an Apple product from this kind of store, (a) identify the channels members as a producer, wholesaler, and/or retailer; and (b) classify the channel strategy used by Apple and its channel members as direct or indirect. Explain why.

4. Under its Authorized Apple Reseller program, Apple has also established a relationship with Best Buy, the #1 retail electronics chain in the U.S. and Canada, with over 780 stores. Each stores layout is organized into departments. The computer department contains Apple computers and software products and is staffed by Best Buy employees. Assume that Best Buy obtains its entire inventory from Ingram Micro, the nations largest technology product distributor. If you were to purchase an Apple product from Best Buy, (a) identify the channels members as a producer, wholesaler, and/or retailer; and (b) classify the channel strategy used by Apple and its channel. members as direct or indirect. Explain why.

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