Question: Under its Authorized Apple Reseller program, Apple has established relationships with independent retailers to sell Apple products. These retailers are located in major metropolitan markets.

  1. Under its Authorized Apple Reseller program, Apple has established relationships with independent retailers to sell Apple products. These retailers are located in major metropolitan markets. If you were to purchase an Apple product from this kind of store, (a) identify the channels members as a producer, wholesaler, and/or retailer; and (b) classify the channel strategy used by Apple and its channel members as direct or indirect. Explain why.

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