3. Using a value chain approach, how is The Cage creating value for its customers via its primary activities? Assume the company's overall strategic emphasis is customer intimacy. Primary activities are advertising, sales, pre-service activities, on-pitch experience, and CRM.

4. For each of the activities from question 3, identify at least two suitable key performance indicators (KPIs). You may also identify KPIs for any proposed activities. Organize your KPIs and any other leading/lagging metrics into a balanced scorecard for The Cage. Recommend a suitable dashboard design with data visualizations (e.g., charts and graphs) for use by management

ref

https://sfmagazine.com/post-entry/august-2021-2022-student-case-competition-maximizing-customer-value-at-the-cage/#:~:text=The%20Cage%20focuses%20on%20creating,hoc%20(see%20Table%202).