Using a value chain approach, how is The Cage creating value for its customers via its primary activities? Assume the company's overall strategic emphasis is customer intimacy. Primary activities are advertising, sales, pre-service activities, on-pitch experience, and CRM.

ref

https://sfmagazine.com/post-entry/august-2021-2022-student-case-competition-maximizing-customer-value-at-the-cage/#:~:text=The%20Cage%20focuses%20on%20creating,hoc%20(see%20Table%202).