Question: 3. Using Michael Porter's five forces model, assess the competitive rivalry between the automobile manufacturers Toyota and Mercedes-Benz by explaining the following: Brand identity and

 3. Using Michael Porter's five forces model, assess the competitive rivalry

3. Using Michael Porter's five forces model, assess the competitive rivalry between the automobile manufacturers Toyota and Mercedes-Benz by explaining the following: Brand identity and product differentiation [10 pts] Switching cost and buyer inclination to substitutes. [10 pts]

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