Question: Using Michael Porter's five forces model, assess the competitive rivalry between the automobile manufacturers Honda and Audi by explaining the following: (b) Target market, brand

Using Michael Porter's five forces model, assess the competitive rivalry between the

automobile manufacturers Honda and Audi by explaining the following:

(b) Target market, brand identity and product differentiation [10 pts]

(c) Switching cost, brand loyalty and buyer inclination to substitutes. [10 pts]

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