3 What are the most important things we need to know about consumers to do a good job at market segmentation Describe, these factors, and describe how consumer research can help get answers to make better segmentation decisions (250 300 words) Consumer values are becoming a more important factor in marketing How can marketers use value models like the ethical frames model to help improve prediction, explanation and control in marketing efforts (points 250 300 words)

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Question: 3. What are the most important things we need to know about consumers to do a good job at market segmentation. Describe, these factors, and

3. What are the most important things we need to know about consumers to do a good job at market segmentation. Describe, these factors, and describe how consumer research can help get answers to make better segmentation decisions? (250-300 words).

Consumer values are becoming a more important factor in marketing. How can marketers use value-models like the ethical frames model to help improve prediction, explanation and control in marketing efforts?(points 250-300 words).

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