Question: 3. What is competitive advantage? Discuss this concept and expla why it is fundamental to marketing com unicacions. Next, explain the different types of competitive

3. What is competitive advantage? Discuss this concept and expla why it is fundamental to marketing com unicacions. Next, explain the different types of competitive advantage discussed duri glecture. Provide examples of specific products/firms which demonstrate each type of compitive advantage. Do not use the examples mentioned during lecture. 4. Tom is an arketing manager looking to launch a new-to-the-world technology product for his firm. The product is highly sophisticated and unfamiliar to the target market. First, discuss the specific goals and tasks of Tom's promotional campaign for this type of product. What type of promotions should Tom focus on? What are some factors which will affect Tom's choice of promotional mix? Be specific

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