Question: 3. When an industry is subject to externally generated changes, the firms which are most likely to establish a competitive advantage are: a. Those with

3. When an industry is subject to externally generated changes, the firms which are most likely to establish a competitive advantage are: a. Those with the highest market share b. Those that that respond most quickly to the change and have the resources and capabilities that are most closely aligned to the emerging success factors c. Those with the greatest agility and capacity for innovation d. A combination of (a), (b), and (c).

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