$3$

When Apple introduced the iPhone$-$a combination phone, MP$3$ player, and Internet access device$-$in $2007,$ it was priced at $$499,$ considerably higher than either the iPod or competing cell phones. Hoping to attract innovators and early adopters, Apple was most likely pursuing a pricing strategy.

$00$:$23$:$32$

Multiple Choice

Print

price fixing

cost$-$of$-$ownership

price skimming

penetration

cost$-$based