30. Why does increasing room price and ADR not always lead to an increase in RevPAR? A price increase can cause guests to book Suites over Standard rooms A B RevPAR only factors in one of the hotel's room types When ADR increases, RevPAR usually drops D A price increase can cause a drop in occupancy and lower total revenue B 31. Menu prices should be assigned on the basis of one of the following general concepts: Product cost percentage, Product cost: plus, and Contribution margin T LL F 32. Multiunit Revenue Managers' responsibilities do not include the assessment of companywide sales data and revenue forecasting as well as the implementation of overall pricing strategies. T F 3 3 33. Revenue Managers should not evaluate distribution channel effectiveness based neither on net ADR yield nor on the channel's total revenue generation ability, T F