3.1 Discussion Assignment - White Paper - Barriers to Entry

70 Points Total. Initial post (50 pts) due Day 5 (11:59 CT), Replies (20 pts) due Day 7 (11:59 CT)

Part 1 Initial Post Due by Day 5 (11:59, CT) of Week 3 (50 pts)

Conduct research surrounding potential barriers to entry for new-comers into asset-based supply chain and logistics. Taking the vantage point of a consulting firm, write a short white paper whose audience is a client that is considering starting-up an asset-based supply chain and logistics company. The paper will provide a solution for a new-comers entry into asset-based supply chain and logistics.

Specific sections to your white paper should include:

• Define the audience and their concerns;
• Potential barriers to entry for new-comers;
• Compare and contrast potential barriers for an asset-based new-comer versus non-asset based new-comer;
• Provide a recommended solution as to which approach (asset vs. non-asset) is best;
• Summarize the potential benefits and return on investment from your recommendation;
• Conclusion