32. Kraft Heinz wants to conduct consumer research related to its release of a new product called KetchupToo. It learned that retailers Walmart and Kroger had data on the sales of ketchup for the past 5 years. These data, which have been collected by these other companies for their own use but which Kraft Heinz can use, are classified as ____.

a. Primary data

b. Competitive store data

c. Secondary data

d. Company data

e. Consumer data

33. Which of the following is not among the product features that seem to influence consumer acceptance of new products?

a. Awareness

b. Relative advantage

c. Compatibility

d. Complexity

e. Trialability

34. When it comes to data collection for a consumer research study, a questionnaire is an example of this.

a. Research instrument

b. Qualitative research

c. Quantitative research

d. Secondary data

e. Survey

35. Which of the following does not reflect a motivation for gift-giving?

a. A college professor bought himself/herself a gift to reward himself/herself for making it

through the semester.

b. John bought his brother a gift to cheer him up.

c. Jane bought her sister a gift to celebrate her graduation from high school.

d. You bought your parents a gift because its their anniversary

e. You bought yourself a gift to reward yourself for having done well on your exams.

36. In the simple model of consumer decision-making, reference groups, family, social class, culture and subculture are examples of groups that have ______ on consumer behavior.

a. Situational influences

b. Social surrounding influences

c. Sociocultural influences

d. Psychological influences

e. Cross-cultural influences