32. Sam was worried about not making his maintained markup when he was pricing the new line of swimwear for his beach store. What should Sam do to assure a profitable season? A. He should open earlier in the season and close later to attract the extra business. B. He should set his initial prices higher to accommodate for markdowns later in the season. C. He should buy and price merchandise using information about competitors' vendors and manufacturers. D. He should only set prices on swimwear based upon reference prices. E. He should price the swimwear lower than his competitors so as to get the most transactions