Question: Sam was worried about not making his maintained markup when he was pricing the new line of swimwear for his beach store. What should Sam

Sam was worried about not making his maintained markup when he was pricing the new line of swimwear for his beach store. What should Sam do to assure a profitable season?

Multiple Choice

He should set his initial prices higher to accommodate for markdowns later in the season

He should use and EDLP strategy

He should open earlier in the season and close later to attract extra business

He should only set prices on swimwear based upon reference prices

He should buy and price merchandise using information about competitors' vendors and manufacturers

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