32. What method do many companies use to set sales force size based on account

coverage?

1. product availability

2. demographic characteristics of the sales force

3. profit margin

4. sales quotas established

5. workload approach

33. Which of the five major promotion tools includes building up a positive corporate

image and handling unfavorable stories and events?

A. sales promotion

B. personal selling

C. direct marketing

D. public relations

E. advertising

34. Cost Per Thousand is a media management calculation for:

A. television

B. print

C. creative strategy and creative tactics for advertising and cost of producing

advertisements per thousand-dollar calculations

D. A. & B.

E. A., B., & C.

35. The principle of bookending deals with ________.

A. frequency of advertising exposure on a television program and commercial

placements

2. advertising reach or the rating of a television program

C. audience composition of a television program

D. Cost Per Thousand (CPM) calculations for media

E. Both C. & D.

36. Advertising reach times advertising frequency will calculate

____________________________________________________ (answer here)