3420 MIDTERM - WINTER 2021 S X *Page missing! | Course Hero X + V X - C A coursehero.com/u/file/84254155/3420-MIDTERM-WINTER-2021-SECTION-002docx/?justUnlocked=1#/doc/qa ABR Your question has been submitted V X Our Expert Tutors are working on your answer. We will notify you via email as soon as it's ready. View your question Documents question and provide all necessary context for your Get Answers tutor Get FREE answers and explanations from our Expert Tutors in as fast as 15 minutes BIU X2 X2 1 := = 9 + Page: 3 of 19 - 1 + 80% Add to Library Type your question or attach a picture here. d. QUESTION 2 - Strategy and profitability analysis (16 marks) R and R Industries (RR) manufactures the "KinuRest' mattress from a special covering called Kinutex-infused fabric. The fabric is proven to promote a restful night's sleep and increased comfort. Additionally, the Kinutex-infused fabric generates kinetic infrared heat to provide a warm sleep. Report R and R patented this process with the 'Baby Boomer' generation in mind. This is the demographic of the population between the ages of 57 and 75. They are the market that is most likely to place an emphasis on purchasing a mattress with comfort plus warmth. They are also the market that is most willing to pay the high sales price of this product. As a . G result, RR's sales have been increasing at a steady rate. The mattresses are sold in retail outlets across the country that specialize in mattress and More bedding products. While loyal, long-time customers can get a special price discount, the KinuRest mattress never goes on sale Next In the past year, RR's research and development team has been partnering with ABC Textiles (ABC), its supplier of Kinutex-infused fabric. ABC changed its manufacturing process to improve the rate that kinetic energy transfers to infrared heat. RR and ABC shared in the additional cost per metre of fabric resulting from the upgrade. This also resulted in the need to use more packing material per mattress. 2. Select the best subject During the year, RR was able to streamline its operations. As such, it was able to remove a strapping machine from its manufacturing process which reduced overhead costs. Required 3. Enter the course a. State R and R Industries' strategy. Identify three points from the case that give evidence that supports your choice and explain why they support your choice. (3 marks) Submit Question b. Return on investment is a financial measure that can be used to assess the financial success of an investment centre. Explain 1 advantage and 1 disadvantage of using return on investment when assessing the success of R and R Industries' operations. Your answer should be specific to R and R's situation. (4 marks) Q&.A 39 questions left to ask X 39 questions expire this month ENG 4:45 PM 1 3/1/2022