1. (35 pts) Chapter-5 discusses multiple analytical techniques for marketing. Briefly describe any three analytical techniques for marketing along with how they can be used i.e. provide an example for each of them (at least one of your examples should be from outside the textbook).
2. (40 pts) Chapter-6 discusses the 5-stages required to achieve analytical competition for an organization (refer to slide 3 - Overview of the road map). Consider an organization you work for/are familiar with. Using the selected organization, briefly describe how the different stages in the roadmap were achieved by this organization. If the organization is yet to achieve certain stages, then describe their plan to achieve these stages in the near term.
   • Hint:
   • You can select any company and plan the various stages for them to achieve analytical competition. For each stage, you will describe how your company would achieve it.
   • For this question, DO NOT pick big companies like Amazon, Disney, Netflix, Hulu, Facebook, Starbucks, Google, Uber, Lyft, Walmart, Caterpillar, etc. described in the book.