3545

45) According to the text, the most logical budget-setting method in advertising is the method A) adaptive-control B) objective-and-task C) competitive-parity D) affordable E) parcentage-of-sales 35) uses buyers' perceptions of what a product is worth as the key to pricing A) Customer value-based pricing B) Targa retur pricing C) Cost-plus pricing D) Psychological pricing E) Competition-based pricing