45) According to the text, the most logical budget-setting method in advertising is the method A) adaptive-control B) objective-and-task C) competitive-parity D) affordable E) percentage-of-sales 46) Which of the following is a disadvantage of using online, mobile, and social media for advertising? A) The costs are high B) Audience selectivity is low. C) The audience controls ad exposure. D) The interactive capabilities are low, I E) There is little scope for personalization