3:56 0 4 LIED .Il .1 59 4 Done Insert text shipments of Note7 were stopped immediately. Samsung took a major step in recalling the Note7 and bore massive losses. Would the brand be able to regain consumer trust? According to BrandAsia, Samsung should apologize to its consumers for the risk they carried with the Note7 and explain the root cause of the Note7 exploding. If the reason remains unknown, they should give a transparent and reliable explanation to gain back consumer trust. In the event of a recall, the most important thing is for the brand to be candid, transparent and give consumers a true picture of the situation. Source: Adapted from Venus Hew. 'Galaxy Note? Recall: What Can Samsung Do to Regain Consumer Trust?', 13 September 2016. Retrieved 23 December 2016 from . Case Questions 1 Discuss how the recall of Galaxy Note? can affect consumer perception towards the Samsung brand. 2 In what way does the product recall help Samsung in their marketing strategy? 3 Identify the microenvironment forces for Samsung. Briefly explain each of these forces. 4 Identify the macroenvironment forces for Samsung. Briefly explain each of these forces. 5 How would you apply the marketing concept in this case? Which philosophy best matches the scenario? Text editor Edit picture E O