36. According to the course text, "Management Strategy & Performance," Data Mining is part of the Research Activity. Which of the following statements about Data Mining is true? a. Data Mining corporate performance researchers should FIRST gather information about the external environment b. Data mining should be done primarily by experienced professionals C. The primary focus of Data Mining is Context Data d. Data Mining is an activity that focuses on collecting ACCURATE information about two critical environments including BOTH the General Environment and the Competitive Environment.

37. According to the course textbook, categories of Broad Industry Sectors include which of the following? a. Energy b. Materials C.Consumer Discretionary d. All of the above are Broad Industry Sectors

48. The textbook indicates that the ACCOUNTING METHOD for assessing performance and potential of firms includes all of the following considerations except: a. Net Worth b. Revenues c. Credit Score d.Asset Utilization