364 PART 2 DESIGNING OPERATIONS analysis to help decide whether to purchase land and build, or to remodel an existing facility. Currently, Munday is considering four European cities for Hard Rock's next expansion. Although he could not provide the names for competitive reasons, the following is known: EUROPEAN CITY UNDER CONSIDERATION 0 C D 70 70 60 90 80 60 90 75 100 50 75 90 IMPORTANCE OF THIS FACTOR AT THIS TIME 20 20 20 Discussion Questions 1. From Munday's Standard Market Report checklist, select any other four categories, such as population (AI), hotels (B2), or restaurantsightclubs (D), and provide three sub- categories that should be evaluated. (See item CI airport for a guide.) 2. Which is the highest rated of the four European cities under consideration, using the table? 3. Why does Hard Rock put such serious effort into its location analysis? 4. Under what conditions do you think Hard Rock prefers to franchise a cafe? *You may wish to view the video case before answering the questions FACTOR A Demographics 8. Visitor market C. Transportation D. Restaurants nightclubs E. Low political risk F. Real estate market 6. Comparable market analysis 80 90 65 50 65 70 10 10 65 75 85 70 10 70 60 65 80 10 364 PART 2 DESIGNING OPERATIONS analysis to help decide whether to purchase land and build, or to remodel an existing facility. Currently, Munday is considering four European cities for Hard Rock's next expansion. Although he could not provide the names for competitive reasons, the following is known: EUROPEAN CITY UNDER CONSIDERATION 0 C D 70 70 60 90 80 60 90 75 100 50 75 90 IMPORTANCE OF THIS FACTOR AT THIS TIME 20 20 20 Discussion Questions 1. From Munday's Standard Market Report checklist, select any other four categories, such as population (AI), hotels (B2), or restaurantsightclubs (D), and provide three sub- categories that should be evaluated. (See item CI airport for a guide.) 2. Which is the highest rated of the four European cities under consideration, using the table? 3. Why does Hard Rock put such serious effort into its location analysis? 4. Under what conditions do you think Hard Rock prefers to franchise a cafe? *You may wish to view the video case before answering the questions FACTOR A Demographics 8. Visitor market C. Transportation D. Restaurants nightclubs E. Low political risk F. Real estate market 6. Comparable market analysis 80 90 65 50 65 70 10 10 65 75 85 70 10 70 60 65 80 10