Question: 3.(a) Explain FIVE external environmental factors that could influence the marketing of a fast-food brand in an international context. (b) For any TWO of these

3.(a) Explain FIVE external environmental factors that could influence the marketing of a fast-food brand in an international context.
(b) For any TWO of these factors that you have identified above,explain how each affects the development of marketing mix for the brand.

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