** Its is a interview question (1-52) with a company manager. Read this and answer PESTLE anayslis of this company based on interview.

1. Can you please briefly describe your business?

Prompt: Who established it, when and how was it established?

I have a marketing agency which name is "Anventor Interactive". In 2018 I start this business my other 3 friends. Initially I had not that much idea about that business. I had only knowledge about video production and video editing and I wanted to do something like this which related to video. So, when I admitted to NSU I met someone who is interest to start a marketing agency and he is also looking for someone who has knowledge about video production. That's how me and him we start this business initially then later on we met another two people who also interested to do that business. So that's how we started our business.

2.What kind of products/services do you offer?

We have a marketing agency. Initially when started our business our intention was to provide service to the startup business. But later, we realize that we won't be able to survive in the market. Because most of them were not continuing their business further. Then we thought about giving service to the SME business of our country. So, we basically do research, analysis, branding for SME businesses.

3.What type of company is it?

Prompt: Partnership, private company, single owner/sole proprietor It is a partnership business with four partners.

4.How many employees do you currently have?

full time

13

part time

6

paid family members

unpaid family members

5.If you started the business, what motivated you to start it? (Get maximum 3 factors) Prompt: a. Is it something you had wanted to do for a long time? b. Why not be in formal employment instead?

I always wanted to do something in my life I always wanted to establish by myself even before I joined in NSU. So, from that felling it inspired me start this business. And as I told before I was good at video production and wanted to do something related to that. So, when I got an opportunity to work in that field it motivates me to start this venture.

PART 2: HUMAN CAPITAL

6. Did you have any prior work experience related to this business or this industry when you started this business? If so, please provide details in terms of the type of experience and number of years of experience.

Before starting this business, I had experience of video production and video editing. Apart from that I had experience of management and I had experience of event management as well.

7. Have you managed your own business before the current one?

Yes, I have. I managed my own business even before this one. It was an online shop where I had a Facebook page and I used to import product from china at cheaper price and sell those in our country. And I started this business when I was in class 10.

8. Did you undergo any specific entrepreneurship training to start up or improve this business? (If yes, please specify the nature of the training).

No, I haven't. but I like to watch motivational video in YouTube. Video of successful entrepreneur such as Elon musk and all and this help me a lot to get motivated to start my business.

PART 3: ENTREPRENEURIAL COMPETENCIES

9.What are the qualities and skills that support your business? (Get Maximum 5) Probe: What do you think you are good at when it comes to managing the business?

When it comes about my business, I think I'm good at managing my clients. Since I'm operating a marketing agency and I had to manage lot of client. Other than that, I can work under pressure. Which I think is a very quality of mine which helped me to run my business.

10.What are you doing to understand your market or customers better?

(Probe: what they want in terms of products, service etc...?).

I think the client support made our business bigger. And to understand our clients better we do market research on a regular basis.

11.Did you conducted any market research?

Yes, that's our actual work since we are a marketing agency. Regularly we do market research of our clients. And to get clients we take several steps for example we are affiliated with one agency from UK. So they get clients from UK and they gave clients to us and it's like a collaboration with an international agency. And apart from that we get clients from various websites and sometimes we get clients directly I mean they directly contact with us.

12.Can you please describe a situation in which you identified an opportunity in the market, to improve your business?

So basically, right now we are only focusing on the digital part and there is a huge market gap in the offline part as well. So, we are working on that to fill that market gap.

13.How would you describe your relationship with your suppliers?

Since I we don't manufacture anything, we don't have any suppliers. We just get clients and do the job for them that's it.

14.Apart from your suppliers, who are other people to give you information, assist you with resources, skills etc....?

15.How do you manage the following issues regarding your employees?

1.Employee recruitment: since it's a creative agency we usually look for someone who is creative, and we always give priority them who is intended to do something new.

2.Employee motivation: Actually, most of our employee work with us as a start their career. So, we show them the path how they can improve their work and can have a successful career. And apart from we appraise our employees for their good work and off course we give them salary which is main part of the motivation.

3.Employee performance: I personally satisfied with my employee's work. We have really good number of employees.

4.Workplace conflicts: No, I never face any kind of workplace conflicts. And I found that between my employees they have a good relationship. But in our executive body we had few conflicts in past over some issues which happen almost in every company and its normal.

16.Do you use a formal plan or business plan to run the development of your business?

Yes, we always do plan for our business. And we make plan and we work according to our plan.

17.How do you ensure that your business activities run smoothly on a day- to- day basis?

I personally look for the outcome from my employees. And I believe if I can satisfy my client it will help me to grow in future. So, I make sure those things on a day to day basis.

18.As business owner/manager, how do you exercise your control in the business?

Prompt: Do you always stay in the company or do you hold regular meetings with your employees?

So, I think when someone start a business it's not like that, he is only doing a business, he has some responsibility which he must fill. And for me since I'm a student I have to think about my study as well, so I always make sure that I'm fulfilling my duty.

19.Can you please describe your typical working day as business owner/manager?

Prompt: You obviously have a lot of matters to deal with, how do you allocate your time?

Yes, I have to deal with multiple things. I have to think about my study and business so as I said I always make sure that I'm fulfilling my duty and also, I'm make sure that my other responsibilities are not hampering my study.

20.What are the major difficulties you have experienced when it comes to managing your business and how did you handle these? (Maximum 3 difficulties)

Yes, we get difficulties while managing our business. We face sometimes financial issues and sometimes we face workload. So, we always got different kind of issues.

21.Did you at any point in time consider quitting this business? If yes, please describe the situation.

No, I never thought about quitting this business. Moreover, we a vision to go beyond our local territory and expand our business in abroad.

22.Can you please talk about times (if any) when you introduced something new in your business e.g. new product or service, new way of doing things, new technology etc....?

We have a vision to give our clients a 360-degree services. So, we always try to give new things to our clients. Maybe we will introduce some new kind of services to our clients. And in near future we are aiming to introduce robot in our office which will serve our client whoever will visit our office.

PART 4: FIRM CHARACTERISTICS

23.In your view, is your current financial position as a business is able to sustain your business operations?

Prompt: investing in required products/services, expanding the business when desired, payment of staff salaries, marketing, investing in required technology etc.....?

Yes, our current financial position is capable enough to run our business smoothly. We actually past those struggling days behind.

24.Are you satisfied with the quality of employees you currently have? Please give reasons for your answer.

Yes, off course I'm satisfied with my employees. As I told you earlier that they work really hard and they have a good relationship. And there is no workplace conflict as well so overall I'm satisfied with them.

25.How do you market or promote your products/services? (Probe: are you personally involved in the marketing of your products/services?)

We usually get clients from agency and from websites other than that we do marketing campaign to get clients.

26.How do you ensure that your customers prefer you to your competitors?

As I told earlier, I think our client's satisfaction is our main priority. We think if we can satisfy our clients it will help us to grow. So, we always to try to give better services to our clients so that they come to us again. and we always try give something new to our clients. So that's how we ensure our clients are loyal to us.

27.What technology have you invested in to help with your business operations?

Since it's a marketing agency we don't have to invest too much in technology. But in near future we are planning to introduce robot in our office which server our clients whoever will visit our office.

28.What technology would you like to have that would help with your business operations?

Right now, I'm not thinking about such thing.

29.Is your business proving too costly to operate or do you feel that your costs are generally within reasonable limits?

No, it's not. But initially we faced few problems regarding that but now we overcome it.

PART 5: ACCESS TO FINANCIAL CAPITAL

30.How did you finance your business at the start? (Multiple response)

At the beginning me and my other three partners we invested money according to shares. And for me my parents help me financially.

31.Have you borrowed money for the business in the last three (3) years?

yes, we borrowed a loan to run our business. And later we paid back that money.

32.What problems did you face in borrowing money?

We faced problem when we took money from the bank.

33.For what purpose would you borrow, or did you borrow the money?

We borrowed money to operate our daily business.

PART 6: ENTREPRENEURIAL ORIENTATION

34.Describe a situation where you took a risk which you believed could benefit your business? (Prompt: introduced a product that had never been sold in the market before)

So, when we start our business at the beginning our office was in Dhanmondi but later on we moved our office to Gulshan. So, by doing that our rent cost went up but still we took that risk with the hope that something good will happen. And we got a positive outcome.

35.Do you think that taking risks is an important part of your business?

yes, off course. If you don't take risk, then you have a minimal chance to reach your goal. In order to reach your goal, you have to take risk.

36.Do you try new ways of doing things in your business?

Yes (please give examples)

No (please explain why)

37.How often do you introduce new products or services in your business?

38.In undertaking your business, do you initiate actions which other companies respond to, or do you usually respond to the activities of other companies?

39.In general, what do you do to ensure that you out-perform your competition? Prompt: Do you actively compete with your competitors?

For now, I think we have a very good client support which is helping us to out-perform our completion.

40.How are business decisions made in your company? Do you make them independently i.e without interference from any other party or through consultation with other parties (specify)

Prompt: decisions relating to what tasks must be performed and how, what must be done in a particular business situation, what changes must be effected in the business etc...?

So, it comes about marketing department I took decision by myself, but it comes about the company then all four executives we sit together and then take decision by discussion.

41.Are your employees allowed to act on their own if they think it to be in the best interests of the business or do they always have to consult with you?

Basically, we give guidance to our employees what to do. And that is why they don't need to take any kind of decision. And we don't tell them to do such thing.

PART 7: FIRM PERFORMANCE

42.How many employees did you have when you just started the business?

43.What is the value of your monthly sales on average?

44.Has your business grown (experienced a positive change in sales, employees etc...) in the past one (1) year?

Sales:

Employees:

Owner compensation:

Market share:

45.Are you satisfied with the overall performance of your business (sales, profit, costs etc...)? Please explain:

46.What are the three (3) most important factors that positively affect the performance of your business?

1: The client support.

2: Our research team.

3: Our employee support.

47.What are the three (3) most important factors that negatively affect the performance of your business?

1:

2:

3:

PART 8: EXTERNAL ENVIRONMENTAL FACTORS Government regulations

48. In what way do government laws or regulations affect the performance of your business?

So, as we are an IT firm, government is not taking any tax from us. And moreover, government are giving good opportunity to this kind of firms. So, these law and regulation are affecting positively in our business.

Industry

49.Why did you choose to start your business in this particular industry? (maximum 3 reasons)

1:

2:

3:

Culture:

50.Is your family supportive of you being a business owner?

Yes, my family was very much supportive in that case. I always got positive response from my family in that case they always support me. First time when I invested money in my business my parents help to invest monetarily. I'm blessed with my parents.

51.What are the social/cultural aspects that negatively affect your doing business in Bangladesh?

.

52.What are the social/cultural aspects that positively contribute to your doing business in Bangladesh?

My society also helped me in that process. I have lot of positive people around me who always appreciate this kind of activities

Question: PESTLE Analysic of this company based on this interviw.