3.An orthopedic group practice has decided to develop a pediatric sports medicine program.

*Identify potential target markets for this new service.

*Describe the approach the group might take to assess whether there would be a positive response to this program if the group decides to make a financial investment, allocate space, and commit personnel to rolling out such a program.

4.In developing the new pediatric sports medicine program (described in above question),

*what uncontrollable environmental factors should be considered? Keep in mind This group practices in a large metropolitan area. There are two large health care systems that in recent years have begun to employ their own physicians in a large practice.