Question: 3b) What is prospect theory? Does it support the argument that we are rational decision makers? What difference does it make for marketing strategy? On

3b) What is prospect theory? Does it support the argument that we are rational decision makers? What difference does it make for marketing strategy? On your view, what would Thaler say about prospect theory? On your view, what is the biggest weakness of prospect theory? How might a defender of prospect theory reply to that critique? On our view, should we be convinced by the reply?

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