3-Create free account for Sensor Tower and Search Man

4-Using a few of the app tools, perform in-depth analysis for that app.

downloaded it.

Start with keyword research, identify the following. Identify 7-10 keywords which you think provide the best opportunity for the example site to rank for.

Identify long-tail keyword opportunities

Identify obvious head terms of brand and non-brand keywords

Identify what other competitors each keyword ranks for.

Explain why you chose the keywords you did.

How do you feel these keywords would help the business meet the goal you discovered, starting with downloads?

How do you feel these keywords would help draw in organic traffic to the site?

How well do you think the business can effectively compete for this keyword?

5-Using some of the tools, go deeper into understanding what causes that app to rank how it does.

What other features do you see in competitive apps for this keyword that enable other apps to rank higher? For example, ratings or reviews, descriptions, or images.

Are there patterns you notice regularly among the competitors?

6-Using some of the tools, go deeper into understanding what causes that app to rank how it does.

What other features do you see in competitive apps for this keyword that enable other apps to rank higher? For example, ratings or reviews, descriptions, or images.

Are there patterns you notice regularly among the competitors?

7-Chooseother competitive apps for a specific keyword or group of keywords. Pick those apps that rank well consistently for keyword phrases similar to your first app.

Once you've selected theapps plus your original, take screenshots of the following data charts and put in a document or slide deck (as if preparing a research and competitive audit presentation for a client):

Visibility Score (use Sensor Tower)

Volume and Velocity (use Search Man)

Ratings and Reviews (use Search Man)

Use whatever time period and other filters you think is appropriate, if it's consistent between all (your original and the three competitors) apps

8-Pick two other trends or data points you think worth mentioning (to a potential client, the owner of the first app you selected) and note those for all four apps as well. This could be related to Title tags, Images, Descriptions, unique features, anything else from the tools.

9-Download each app. Pick two additional features or differentiators noted by the three apps and the initial app you selected. Make note of what you like and don't like.

10-Write summary findings - of what you liked and don't like about your app's competitive positioning. Make note of key features or improvements you might suggest to the app owner. Point out observations that are obvious without using tools and those that can only be understood using the tools