Develop a creative strategy to target men and another for physicians. Both briefs should correspond to the company$$s strategy and goals $($as should all creative briefs$).$ Include Key Message: Identify one key message to communicate in the advertising. This should be one thing only, not two or more. The key message should be clear and specific for your audience. Provide supporting information that can explain why this message is relevant to your audience.

Note: Don$$t confuse a slogan with the message strategy. A slogan is just another creative element.

Support: Justify your key message. Cite your sources.

Guidelines: Provide additional informational requirements that the client wants the creative team to incorporate in the advertising.