What is more important for American Express-expand its product line of new cards (such as the...
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What is more important for American Express-expand its product line of new cards (such as the IN:NYC card), or focus on offering new services to its cardholders (such as offering statements in Braille or making its travel website easier to use)? O Both services and products need to be pursued, following the new trends in the different markets O Services help maintain current customers and sustain the image of the brand O Introducing new products helps attract new customers and market segments O Marketing research is crucial to depict new trends in a changing global environment. What is more important for American Express-expand its product line of new cards (such as the IN:NYC card), or focus on offering new services to its cardholders (such as offering statements in Braille or making its travel website easier to use)? O Both services and products need to be pursued, following the new trends in the different markets O Services help maintain current customers and sustain the image of the brand O Introducing new products helps attract new customers and market segments O Marketing research is crucial to depict new trends in a changing global environment.
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Answer American Express began to ramp up its investments in rebuilding growth momentum Its plan is t... View the full answer
Related Book For
Advertising Promotion and Other Aspects of Integrated Marketing Communications
ISBN: 9781111580216
9th edition
Authors: Terence Shimp, Craig Andrews
Posted Date:
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