What functions can POP materials accomplish that mass media advertising cannot?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

Question Posted: Aug 08, 2015 06:47 AM

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What functions can POP materials accomplish that mass media advertising cannot?

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The chapter pointed out POPs influence on consumer behavior includes informing reminding and ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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