Question: 4 - 1 3 . Gamification ( e . g . , point scoring, competition, rules ofplay ) has been used in a variety of

4 - 13 .

Gamification

(

.

.,

point scoring, competition, rules ofplay

)

has been used in a variety of contexts to motivatepeople to engage in a certain type of behavior. How doyou think the developers of Peloton are using gamifi

-

cation to retain subscribers?

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