$4-1$ How important are establishing, building, and maintaining relationships in the selling process?$4-2$ List the four groups of people with whom sales personnel must be able to work effectively. $4-3$ Why is partnering described as the highest$-$quality selling relationship? Why has the building of partnerships become more important today? $4-4$ Describe the win$-$win approach to selling$\mathrm{.}4-5$ Describe the four key words that should govern our decision regarding an appropriate set of guidelines to dress for success in todays sales environments$\mathrm{.}4-6$ Identify three conversational methods that can be used to establish relationships$\mathrm{.}4-7$ Describe the meaning of nonverbal messages. Why should salespeople be concerned about these messages?$4-8$ List and describe each step in the four$-$step self$-$improvement plan.