$4\mathrm{.}1.$ Identify the aim$($s$)$ of Dell$$s study. $(1$ marks$)$

$4\mathrm{.}2.$What is the significance of Dell$$s study? $(2$ marks$)$

$4\mathrm{.}3.$Set up Dell$$s null and alternative hypothesis. $(2$ marks$)$

$4\mathrm{.}4.$ If Dell$$s research instrument is the same as the one below:

Part A: Demographics

$1.$ Gender

Male Female

$2.$ Age

Less than $20$ years old

$20-30$ years Old

$30-40$ years Old

$40-50$ years Old

Older than $50$ years old

$-$I$-4$

Part B: General Attitude towards books

This section measures your attitude towards books in general and your appreciation for a good read. Please put an x

or $()$ in the applicable box to rate your level of agreement or disagreement with each of the following questions.

Mark one box only.

Item Very

frequently

Frequently Occasionally Rarely Very Rarely Never

How often do you buy books for

family and friends?

How often do you exchange books

with friends?

How often do you visit a

bookstore?

How often do you read a book?

How often do you complete a book

once you start reading?

Do you ever attend book signing

events?

How often do family and friends

buy you books?

Part C: Appreciation for reading

This section measures your appreciation for a good read. Please put an x or $()$ in the applicable box to rate your

level of agreement or disagreement with each of the following statements. Mark one box only.

# Item Strongly

Disagree

Disagree Neither agree

nor disagree

Agree Strongly

Agree

$1$ I consider myself a book fanatic.

$2$ I hardly have time to read a book these days.

$3$ Bringing children along to book reading events is

an excellent idea.

$4$ A good book keeps me going.

$5$ I consider it important to instil the love of reading

in my children.

$6$ I will choose a good read over social media

anytime.

$7$ Once I open a good book, I find it difficult to put it

down.

Part D: Other comments

We are in the process of improving the services we offer to our customers at Hefferys. Please complete, in your own

words, each of the following sentence by filling in the gaps. Your opinion is very valuable to us$.$

# Item

$1$ I am $..................................$ concerned about the dearth of quality bookstores around Pretoria.

$2$ My idea of a good bookstore is $............$

$3$ I will never set foot again in my favourite bookstore if$,......$

$4$ While I love books, I believe that a good bookstore should also $............$

$5$ My favourite bookstore should consider............... $.......$

$-$I$-5$

$4\mathrm{.}4\mathrm{.}1.$ Identify TWO $(2)$ types of data and TWO $(2)$ levels of measurement in this questionnaire. $(3$ marks$)$

$4\mathrm{.}4\mathrm{.}2.$ Why is Mr Steyn$$s research problem unlikely to be answered by this questionnaire? $(4$ marks$)$

$4\mathrm{.}4\mathrm{.}3.$ How should Mr Steyn have approached this study? $(3$ marks$)$