Question: 4 1 - In terms of the 4 E framework, in order for a firm's offer to excite its targeted customers, the offer must be

41- In terms of the 4E framework, in order for a firm's offer to excite its targeted customers, the offer must be
unique.
relevant.
substantial.
easy to understand.
tangible.
4 1 - In terms of the 4 E framework, in order for

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