Think of your favourite stores. What is it that they do that encourages your loyalty? What do

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Think of your favourite stores. What is it that they do that encourages your loyalty? What do you like about the in-store experience?
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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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