$

$430$

$

$405$

$

$345$

$

$345$

Buyer Appeal Variables Generated from Product Design Decisions P$/$Q Rating $6\mathrm{.}86\mathrm{.}86\mathrm{.}86\mathrm{.}8$

No$.$ Of Models $4$ models $4$ models $4$ models $4$ models

Retailer Support Budget $($$$000$s$)$

$

$2400$

$

$2000$

$

$1700$

$

$1300$

Projected Support Expenditures Per Unit Sold $$8\mathrm{.}90$ per unit $$7\mathrm{.}86$ per unit $$6\mathrm{.}15$ per unit $$6\mathrm{.}44$ per unit

Advertising Budget $($$$000$s$)$

$

$3600$

$

$3200$

$

$2500$

$

$2500$

Website Displays$/$Info $($$$000$s$)$

$

$2500$

$

$2000$

$

$1500$

$

$1500$

Sales Promotions $($number of weeks $|\%$ discount$)$

Warranty Period $(60$ days, $90$ days, $120$ days, $180$ days, $1$ year$)$

Expected Claim Rate $(\%)|$ Repair Cost $($$$000$s$)$

$18\mathrm{.}3\%$

$$2,465$

$18\mathrm{.}3\%$

$$2,325$

$18\mathrm{.}3\%$

$$2,525$

$18\mathrm{.}3\%$

$$1,845$

Market Segment Statistics Table

Market Segment Statistics Year $9$ Actual Year $10$ Projected Year $9$ Actual Year $10$ Projected Year $9$ Actual Year $10$ Projected Year $9$ Actual Year $10$ Projected

AC Camera Demand and Market Share Unit Demand $(000$s$)281\mathrm{.}4269\mathrm{.}8240\mathrm{.}6254\mathrm{.}5229\mathrm{.}0276\mathrm{.}4162\mathrm{.}0202\mathrm{.}0$

Market Share $(\%)14\mathrm{.}2\%12\mathrm{.}8\%13\mathrm{.}5\%13\mathrm{.}6\%13\mathrm{.}3\%14\mathrm{.}8\%13\mathrm{.}4\%15\mathrm{.}4\%$

Year $9$ Year $10$ Year $9$ Year $10$ Year $9$ Year $10$ Year $9$ Year $10$

Retail Outlets

$($number willing to carry

the company's product line$)$ Multi$-$Store Chains $5859565549533746$

Online Retailers $135156116132921167093$

Local Retail Shops $5,3505,4905,0745,0503,9624,7002,1432,913$

Price$-$Cost$-$Profit Breakdown Table

Price$-$Cost$-$Profit Breakdown $ Per Unit $ Per Unit $ Per Unit $ Per Unit

Revenue Projections Wholesale Price

$430\mathrm{.}00$

$405\mathrm{.}00$

$345\mathrm{.}00$

$345\mathrm{.}00$

$$ Promotional Discounts

$-3\mathrm{.}31$

$-3\mathrm{.}12$

$-2\mathrm{.}66$

$-2\mathrm{.}65$

$\backslash$pm Exchange Rate Adjustment

$0\mathrm{.}00$

$0\mathrm{.}00$

$-4\mathrm{.}00$

$-6\mathrm{.}49$

Net Revenues

$426\mathrm{.}69$

$401\mathrm{.}89$

$338\mathrm{.}35$

$335\mathrm{.}86$

Operating Cost Projections Cost of Units Assembled

$227\mathrm{.}72$

$227\mathrm{.}72$

$227\mathrm{.}72$

$227\mathrm{.}71$

Delivery Cost$($shipping $/$ import duties$)$

$6\mathrm{.}00$

$22\mathrm{.}20$

$26\mathrm{.}70$

$26\mathrm{.}70$

Marketing Costs

$31\mathrm{.}50$

$28\mathrm{.}29$

$20\mathrm{.}62$

$26\mathrm{.}24$

Administrative Expenses

$7\mathrm{.}74$

$7\mathrm{.}74$

$7\mathrm{.}74$

$7\mathrm{.}74$

Total Operating Costs

$272\mathrm{.}96$

$285\mathrm{.}94$

$282\mathrm{.}78$

$288\mathrm{.}39$

Operating Profit $153\mathrm{.}73115\mathrm{.}9455\mathrm{.}5747\mathrm{.}47$

Operating Profit Margin $($operating profit $-$: net revenues$)36\mathrm{.}0\%28\mathrm{.}8\%16\mathrm{.}4\%14\mathrm{.}1\%$

Competitive Assumptions Decision Entries Table

Competitive Assumptions North America Europe$-$Africa Asia$-$Pacific Latin America

Anticipated Industry Average

Marketing Efforts in Year $10$ Price to Retailers

$

per unit

$

per unit

$

per unit

$

per unit

P$/$Q Rating

Number of Models

models

models

models

models

Retailer Support

$

per unit

$

per unit

$

per unit

$

per unit

Advertising Budget

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

Website Displays

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

Sales Promotions

Warranty Period

days

days

days

days what is the chart tells you about AC camera marketing