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FreshMeals is a well-established company in the food industry. It has a wide range of products and a large customer base. The company is considering adopting a cost leadership strategy to gain a competitive advantage. The company has recently launched a new line of frozen meals. The marketing director, Ms. Fresh, is considering the following actions to support this strategy. Which of the following actions would best support this strategy?
Select one
A. Focusing on offering unique products with premium prices.
B. Targeting a niche market segment with specialized products.
C. Achieving economies of scale and reducing production costs.
D. Ignoring cost considerations and focusing solely on customer service.
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