$4-6-$Requires

Question $30(1$ point$)$

Lever Europe, a division of Unilever, markets Snuggle fabric softener. But in $10$ European countries, it uses seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses $q,$ marketing strategy because views the world as consisting of unique markets that are very different thank each other.

an ethnocentric

a transnational

a global

an international

a multinational