4. A briefing document should NOT contain

Select one:

a.

Project background

b.

The research budget

c.

Research outcomes

d.

Secondary sources for data

e.

Expected outcomes

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5. Which statement about cross-sectional data is FALSE

Select one:

a.

Cross-sectional data is a one-off event

b.

Cross-sectional research is usually less expensive than causal research

c.

Cross-sectional data tracks individuals over time

d.

Cross-section research does not usually suffer from conditioning effects

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6. What is the name of a document that the company commissioning market research provides to potential research companies?

Select one:

a.

Research report

b.

Research Brief

c.

Research Proposal

d.

Research Objectives