Question: b) Advertising objectives can be defined by their primary purpose, identify the objectives used for the following ads decribed in parts i iii. Provide

b) Advertising objectives can be defined by their primary purpose, identify the objectives used for the following ads decribed in parts

i – iii. Provide a brief explanation for each answer. (6 marks) i. Quaker Oats has been selling oatmeal for many years and is a trusted leader in the oatmeal market. What will be the most likely objective of advertisements for a new flavor of oatmeal being introduced by Quaker Oats?

ii. Suave ran ads featuring a woman with beautiful hair questioning "Suave or Matrix? Can You Tell?" This is an example of .

iii. When Procter & Gamble (P&G) developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P&G for the Mr. Clean Magic Eraser?

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