Question: 4. A. Form a small group and create an idea for a new business. Using the steps described in the chapter, develop a customer driven

4. A. Form a small group and create an idea for a

4. A. Form a small group and create an idea for a new business. Using the steps described in the chapter, develop a customer driven marketing strategy. Describe your strategy and conclude with a positioning statement for your business. B. Explain how micromarketing differs from differentiated and concentrated marketing and discuss the two types of micromarketing

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