Question: 4 A grocery store uses a customer rewards program to track shoppers' buying habits, Including records of past purchases and dales and times of purchase.

4

A grocery store uses a customer rewards program to track shoppers' buying habits, Including records of past purchases and dales and times of purchase. The company then uses this to bulld customer profiles to help predict customer behavior and offer coupons tailored to

arh customer's preferences. Which of the four IT capabilities does this represent?

information

Wisdom

Knowledge

Data

4 A grocery store uses a customer rewards program to track

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